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At
MCFIII, it is our policy to create website content and Internet application
programs that require minimum collection of information from our visitors.
Generally, MCFIII limits our collection of information from children to what
is known as non-personally identifiable information (e.g. screen name, first
name, birthday, gender, city state, zip code and country of residence). This
information is collected so children can participate in activities (e.g. chat,
post messages, play online games) without giving unnecessary personal information.
From time to time, however, we may request limited personally identifiable
information (e.g. child’s email address and/or email address of parent
or third party), as explained below, in order to conduct certain online activities
(e.g. electronic postcards, newsletters). MCFIII does not condition a child’s
participation in any of our online activities on the disclosure of more information
than is reasonably necessary to participate in the activity. As explained
below, we also collect from parents or legal guardian additional types of
information (e.g., credit card and billing information) when they purchase
products and offerings at our site.
Electronic Newsletter Subscription
MCFIII offers children the opportunity to sign up to receive the MCFIII newsletter
or letters from MyCyberFriend characters by email. When a child asks to receive
our email letters, the child is asked to provide his or her first name, email
address and the email address of his or her parent. Within two business days
of receiving this information, we send the child's parent a notification email
informing him or her of the child's request to receive by email the MCFIII
newsletter on an ongoing basis and give the parent the option to have his
or her child's information be removed from our MCFIII newsletter database.
At any time after receiving this notification email, the child's parent has
the opportunity to exercise the option to request that we stop sending the
child the MCFIII letters and have the child's information removed from our
MCFIII letters address list by following the "unsubscribe" instructions
found in either their initial notification email or at the end of any of the
MCFIIl newsletter emails. In addition, parents or legal guardian may at any
time review any identifiable information collected about their child (see
below, Parental Access).
All information collected for MCFIII letters is used only to send the child
the electronic letters and may be transferred, disclosed, or shared with third
parties who may be engaged by us specifically to handle the preparation and
delivery of the electronic newsletter and perform other related technical
and processing functions. These third parties may not use it for other purposes
and have agreed to maintain the confidentiality of such information.
Electronic Postcards and Email Messages
MCFIII may provide children the opportunity to send electronic postcards featuring
MCFIII characters or original artwork to family or friends. Also, MCFIII features
information about products that children are interested in and from time to
time may send, on behalf of children who request it, email messages to family
and/or friends to let family and/or friends share their interest. We may ask
for a first name, but we do not require children to submit personally identifiable
information about themselves in order to send an electronic postcard or for
MCFIII to send email messages to family or friends. We do, however, ask children
to submit the email address of the recipient of such electronic postcards
or email messages.
MCFIII may also provide the opportunity to send e-mail to us. We may ask for
first names, but we request no personally identifiable information except
an e-mail address, which we use solely for the purpose of responding to messages
and/or requests.
All information collected for electronic postcards and email messages is used
only to send the requested electronic postcard or email message and to respond
to email questions and/or requests and is deleted from our system once the
electronic postcard, email message or email response is sent.
"MCFIII Store "/Ordering from the Site and Opening An Account
When customers make purchases on MCFIII (e.g. t-shirts with character pictures"),
we require them to provide us with their full name, billing and/or shipping
addresses, email address, and credit card number/expiration date. We also
provide our customers the opportunity to send to family and friends gift items
purchased by the customer and will send, on behalf of customers who request
it, emails to family or friends notifying them that someone has sent them
a gift. To do this, we ask customers to provide us with their family member
or friend's first name and email address. We only use this information to
send the gift recipient the item(s) the customer has requested their family
or friend receive. During the checkout process, we also provide customers
the opportunity to receive newsletters, sales and promotions from MCFIII.
To be removed from the contact list at any time, customers can elect to unsubscribe
in the next email they receive from MCFIII. If customers do not complete the
order process (e.g., fail to enter a valid credit card number/expiration date
or fail to complete a purchase transaction) the information customers submitted
during the order process will not be captured by our systems. Once customers
have successfully entered a valid credit card number/expiration date and completed
the order process, an account will be created and maintained for customers.
We use this information to process the customer's order and to send order
confirmations via email but we do not sell, transfer or share the information
with third parties except, the information is transferred, disclosed and shared
with our third party agent who uses the information solely to handle and manage
fulfillment and customer service, but can not use it for other purposes and
has agreed to maintain the confidentiality of such information.
Customer Service
In addition to being able to call our customer service department, MCFIII
Store customers may also email us their questions. Other than a parental email
address, we do not request that users submit any personal information online
for customer service inquiries. We may however ask for additional non-personal
information to better help us respond to customer service questions. We use
the parental or guardian email address to communicate directly with parents
or legal guardian about technology-related questions, and provide them with
answers that they and their child may find helpful. We do not sell, transfer
or share the parental email address with third parties, with the exception
that the information is transferred, disclosed and shared with our third party
agent who uses the information solely to handle and manage customer service,
but cannot use it for other purposes and has agreed to maintain the confidentiality
of such information. Once our third party agent or we have had a chance to
provide email responses to customer service email questions, the parental
email address is deleted from our system.
Use of Information
MCFIII uses or may use personally identifiable information that children provide
for such purposes as sending requested electronic postcards and email messages
on their behalf, and conducting contests or sweepstakes, and responding to
their questions regarding our products and services. MCFIII currently does
not disclose to third parties personally identifiable information that children
provide, except from time to time, we may transfer, disclose or share such
information with third parties who may be engaged by us specifically to handle
and deliver certain online activities (e.g. conducting contests and sweepstakes).
Such third parties have access to personal information needed to perform their
functions, but may not use it for other purposes. Additionally, in the event
that all or substantially all of the assets relating to MCFIII are transferred
or sold to another entity, personally identifiable information submitted to
us may be transferred to the acquiring entity. Finally, we may also disclose
personally identifiable information to third parties in order to comply with
law or requests by law enforcement agencies, to enforce our Terms and Conditions
or to protect the rights, property or safety of our Internet application program,
users of our Internet application program and others.
Information Received from the MyCyberFriend Shop
The website for the MCFIII
Shop, which is hosted and operated by a third party and is independent
and separate from MCFIII, collects personal information about its users
and shares and transfers such information with us. We use the personal
information we receive internally within MCFIII but we do not sell, transfer
or share the information with third parties except from time to time,
we may transfer, disclose or share such information with third parties
who may be engaged by us specifically to handle and manage certain functions
(e.g. fulfilling contests and sweepstakes conducted on the Shop to which
we are sponsors). Such third parties have access to personal information
needed to perform their functions, but may not use it for other purposes
and have agreed to maintain the confidentiality of any information they
receive from us. Additionally, in the event that all or substantially
all of the assets relating to MCFIII are transferred or sold to another
entity, personal information we received from the Shop may be transferred
to the acquiring entity. Finally, we may also disclose personal information
about Shop users to third parties in order to comply with law or requests
by law enforcement agencies, to enforce the Shop's Terms and Conditions
or to protect the rights, property or safety of the Shop's users and others.
In addition, we may use the personal information received from the Shop to
contact those Shop users who have "opted in" to have MCFIII contact
them directly about such things as sales and special offers.
Cookies and Log Data
Cookies are information files that your web browser places on the hard drive
of your computer when you visit a website. Cookies cannot damage user files,
nor can they read information from a user's hard drive. Cookies allow websites
to "remember" users activities on a website as well as users visits
to a site. At MCFIII, cookies may be used to determine the number of unique
visitors to our website over a given period and to remember user screen names
so that the need for multiple log ins is eliminated. We do not store any personal
information into cookies nor do we link or combine information collected through
cookies to any personal information that children submit online when participating
in our activities. You can, of course, disable cookies on your computer by
indicating this in the preferences or options menus in your browser.
A third party ad service provider delivers the ads appearing on MCFIII to
you. In the course of serving ads, the ad service provider may place or recognize
their own unique cookie on your browser, and may use non-personally identifiable
information about your visit to MCFIII, such as the number of times that you
have viewed an ad. For more information about the third party ad service provider
and how to "opt out" of the ad-serving cookie, please click here.
Log data collected on web servers both within MCFIII's control and under the
control of MCFIII's third party ad service provider, who is required to maintain
such data on a confidential basis, supplies MCFIII with aggregate information
about the number of visits to different pages on our site. MCFIII uses such
aggregate information to improve access to our content based on our visitors'
browsers and operating system types to make our content available to as many
children as possible.
Parental Access
At MCFIII, our goal is to help parents or legal guardian ensure that their
children have a safe and fun online experience. That's why we've set up a
system by which parents can print out and mail or fax us a signed form that
allows them to review any identifiable information collected about their child,
have this information deleted, and/or request that there be no further collection
or use of their child's information. You can link to the form from here. MCFIII
takes steps to verify the identity of anyone requesting information about
a child and to ensure that the person is in fact the child’s parent
or legal guardian.
Security
MCFIII has taken steps to ensure that personally identifiable information
collected in the future is secure, including limiting the number of people
who have physical access to our database servers as well as electronic security
systems and password protections which guard against unauthorized access.
MCFIII provides a "bumper page" when linking from MCFIII to an advertiser's
site, which lets children know they are going to an advertiser's site and
reminds them not to give out information online without getting permission
from their parents or legal guardian.
MCFIII provides links to other websites that may have their own information
collection practices. MCFIII provides internal "bumper pages" that
inform children that they have linked to another site and instructs them not
to give out information online before checking with their parents or legal
guardian. These other websites are governed by their own privacy policies
or information collection practices, which may be substantially different
from ours. We encourage visitors to other websites to review the privacy policies
and information collection practices of those websites.
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